The day of reckoning comes on Thursday as Verizon moves to tiered data. Nice of them not to even give new customers a discount of $5 the way AT&T does, but that's what you have to pay for to get Verizon's network.
I do have to applaud Verizon for grandfathering in all current data users with the unlimited plan and not forcing us to get one of the underwhelming LTE phones available now.